The new rule means retailers will have easy access to tyre labels on their computers, which they will be obliged to provide to customers. This information is drawn from a European database holding the ratings of every tyre on sale.
The labels will come with information on a tyre’s efficiency, braking performance in the wet and the amount of road noise the tyre generates.
Previously, the label was fitted to each tyre, however, customers purchasing tyres rarely saw it.
This is because tyres were typically taken from the stock room and dotted straight to the vehicle.
Labels and tyres options were not previously discussed before the customer made the selection.
The new efficiency label will ensure drivers are kept up to date on what tyre they are getting fitted to their vehicle at all times.
Mr Jackson said: “The key point of tyre labelling is to help those choosing a tyre to make an informed decision.
“There is concern that owners typically only consider cost and don’t appreciate there may be tyres that are more suitable and offer better value but perhaps at a higher price.
“It’s in the interest of vehicle owners to make themselves aware of the information contained on the new tyre label to cut costs in fuel, as well as improve their safety.”
The A rating will be considered the best tyres with E considered the worst.
If a tyre is classified as suitable for use now, it will have the Alpine Peaks sign.
Tyres which are suitable for ice will also be easily identifiable through a snowflake logo on the label.