In the hyperbole often found in the premium auto world, Polestar, the electrified performance brand from Volvo, calls its vehicles “works of art.”
But now, for a limited time, that’s almost literal, as shoppers will be able to trade a piece of art to get a Polestar 1. However, before you take your little ones’ crayon drawings off the refrigerator to send them in, be aware that the pieces you’re offering must be at least of comparable value to the vehicle, which retails in Canada for $197,000.
Polestar said the offer is valid in North America and Europe, and runs until August 15, 2021. The Polestar 1 is in its final year, and will be built in limited numbers until later in 2021.
The first car offered by the brand and released in 2019, the Polestar 1 uses a plug-in hybrid system making 619 horsepower, and features a carbon-fibre Grand Tourer body. The brand’s other model, the Polestar 2, began production in mid-2020. It’s completely electric and has a starting price of $69,900 in Canada.
The program was set up with the help of Swedish art advisor Theodor Dalenson, who has been involved with art museums worldwide. It was partly inspired by recent trends in how art is sold or traded, including non-fungible tokens (NTFs). “Historically, many significant art transactions have taken place outside of what we today associate with the art market,” Dalenson said.
Any type of art will be considered, including paintings, sculptures, photography, and installations. Those who want a car must send their proposal to Dalenson – a maximum of three pieces – who will determine if it’s worthwhile to proceed.
If it is, the value of the artwork will be estimated by either Sotheby’s or Phillips auction houses. Should your artwork be worth as much as the car, you simply trade one for the other. Polestar said no cash will change hands.
After trading a car for the art, Polestar will keep the works “for a period of ownership,” and then sell them either through the auction houses, or through dealers representing the artists.
Polestar said that in April 2021, a special-edition Polestar 1 was unveiled at the Shanghai Auto Show, complete with a gold paint job, black wheels with gold calipers, and gold interior stitching. Up to 25 of these will be built, and will be available under the art-for-automobile program. If you want one of those, or any Polestar 1, you can submit your art for consideration online.