Choosing the right keywords and keyword phrases is one of the most important steps to successful search engine optimization (SEO). Increasing traffic to your website is important, but attracting the correct audience is essential. Choosing the most successful keywords to connect with your target market might be time-consuming and research-intensive, but the returns are well worth it.
One of the keys to successful natural referencing in 2020 is to select the right keywords and then ensure the presence of pages with unique content to meet the search intentions hidden behind the keywords. A user enters a keyword and expects a certain type of result. Work in this direction to offer him the result that awaits him. Google is increasingly able to understand the search intent of the user and makes the difference to better position the sites that meet these expectations.
1. THINK LIKE A CUSTOMER
Identify your target audience and put yourself in the shoes of a customer when you create your first keyword list. “What would I type into Google to find one of these items or services?” You may also confer with others, such as friends, family members, or current customers, to find out what search terms they might use. your products and services.
2. STUDY THE COMPETITION
Make a list of your top rivals and visit their websites to determine which keywords they are focusing on. Read the content and view the snippets to help you identify the keywords they are targeting. Examining your competitors’ will not only help you see what you might be missing but also expand your list of ideas.
3. UNDERSTAND THE KEYWORD “LONG TAIL”
Long-tail keywords are formed by combining three or more words or phrases. Although long-tail tend to have lower search volumes, they generally attract more relevant traffic, are generally less competitive, and are easier to rank for. Select long-tail keywords that will assist you in describing your product or service.
4. USE KEYWORD RESEARCH TOOLS
If you use Google Ads, you can use their keyword research tool to research your potential target keywords. With this tool and others like SEMRUSH and Ubersuggest, you can gather data on keyword volume and trends, keyword competition, similar keywords, and more.
5. ANALYZE THE RESULTS
After choosing your keywords, don’t forget to monitor them and analyze the results. There are often trending or phrases, as well as new keywords that your competitors may be using.
Remember to use your keywords whenever possible! Insert your strategic in the metadata (title tag and meta description), Hn type semantic tags, and more generally the content of your website. The more you include in your material, the more easily your target audience will be able to locate you.