SEO : Deadlines for Consideration of a Site Optimization by Google


SEO is long . Very long. Too long. The worst enemy of SEO is the Google SEO delay. And that time is money! Yours or your client’s. And this is the sinews of war. You have to run a business, you have employees, charges, etc… Google doesn’t care about your problems!

According to John Mueller, it takes an average of 6 months for site optimization to be taken into account in its entirety by Google. Six months! All your strategy, your internal linking, your content, your actions… all these signals will only be beneficial to your domain name and your ranking in the SERPS in 6 months. In other words, an eternity! Lots of things happen during that time!

And this deadline is rather optimistic! It is not uncommon to see more than 12 months of waiting, before any support for site optimization! If in addition, you review the architecture of your site…

Google SEO and site optimization deadlines


First, you’re not the only one out there. Sorry!

Secondly, Google does a bit as it wants (you do your groceries at home, I remind you. Editor’s note: NO! Google is NOT the web)

Third, this delay is… rigged! And here is why?

Google has become a master in the art of covering things up. SEOs know this well. The history of mobile friendly is there to remind us, that of HTTPS too, although the latter seems to have a new scope. Google divides and conquers. SEO, Google is not (always) against, otherwise, the thing would have been eradicated a long time ago. No, what they don’t like about the Mountain View company are you and me! They don’t like that we take advantage of algorithmic flaws to position our sites.

Good plans bl and other spots always end up being found. Google wants to complicate our lives by inflicting penalties on us (pandas, penguins, etc.). But overall, it’s very easy to find your faults. If GG locked everything, there would be no more web. That’s not possible, the web is his main source of income.

Why does Google impose such long deadlines on us?


To come back to the delays, Google is extending the delays for calculating positions in the SERPS, voluntarily. Why will you tell me? You can’t wait for the robots to come back to give you a sign, for your backlinks to be indexed and for your content to finally bear fruit. We’ve stunned you enough with the concept of the semantic cocoon dear to Laurent Bourrelly, which moreover works very well (as long as we know whether to take), but we’ll see that another time!

If Google passed on the benefits of optimization in real-time, SEOs would quickly identify what type of action positively or negatively impacts their sites. Wasp not crazy!

Record, measure and analyze all your changes over time


Nothing is worse than an SEO who does not measure the impact that his modifications or his actions can have on the Web. Google multiplies the false leads but it cannot prevent you from controlling your work and its results. Although this is complicated, you can guess what works.

Use Google Analytics and Search Console to find which pages are not ranking and which should be. Take a subscription with Majestic SEO or Ahrefs and identify your efforts and those provided by your competitors. Don’t worry about specific tools: Excel is perfect for that. Report all your actions on a spreadsheet, note the dates, and all the metrics that interest you (backlinks, PageRank, CF, TF, social shares, CTR, etc.), analyze the passage of robots (you can use SpiderLog, a log analyzer in BETA version and free for the moment, rather easy to learn) and your positioning. Also, monitor your competitor sites. This is very important because if you optimize your site, so do they. Without having access to their methods (though), knowing where your site ranks against them is a good indicator of progress. To analyze your content (semantics, lexical field, etc…), you have a great free tool (for the moment anyway).

Toward a controlled site optimization

Go gradually! Do not do 50 actions in parallel on the same page, you will not be able to identify what works correctly. After a few weeks, you will start to see results. Good or bad, by the way! But they will allow you to understand certain mechanisms and “tricks” that work better than others! Then just repeat them and start over.

You may not be able to reproduce what you managed to do on a page! Why? SEO is not an exact science (this one is easy!). Sometimes despite your optimizations, your page will not take off! This can come from multiple factors: CTR, bounce rate, backlinks, content, internal linking, site speed, server, increased competition, etc. This is why it is very important to note everything you do and confirm your results. If an action works on several pages, then you (maybe) have a solution.

This way, even if you cannot shorten Google’s calculation times after a site optimization, you will at least have the assurance that your actions will pay off shortly. And you will have a definite advantage over the competition!

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