SEO

Do all websites need to be migrated to HTTPS?

HTTPS is the new weapon of mass destruction used by Google to force SEOs to follow the guidelines. What interests does Google have in letting us switch our websites to HTTPS? Aside from security, Google defends the idea that this protocol makes it possible to better regulate the net and fight spam. Google’s strong argument: HTTPS would improve a site’s ranking compared to another without HTTPS. So Google would, knowingly, give us such a ranking criterion for free. What about positioning once all sites are migrated to HTTPS?

Google the friend of toddlers

Google has managed to throw a stone into the already sticky SEO pond, clearly announcing that switching a site to HTTPS would have a positive impact on a site’s ranking. Aside from the fact that there is currently nothing confirming such a hypothesis, Google intends to push through and enforce this protocol again. Following GG’s line of reasoning, SEO is bad, links are bad, ranking is bad… but HTTPS is good. Yes, but for whom?

Google redistributes the cards

Let’s go back: Google decides it’s time to provide answers that are more relevant, safer, more, more, more… By following this idea, which is not bad in itself, our colorful friend said in his soul and consciousness that it would be good to migrate the entire web to HTTPS. The announcement of theimprovement performance, as well as page load times, had a small effect. All self-respecting SEOs then asked the question: should you switch your site to HTTPS? Most SEOs have decided to wait and see what happens. Good for them, because migrating a site in production can quickly turn out to be a high-flyer and one can easily leave feathers there.

Can we really blame Google for trying to make the web a little more secure, given that it’s a major player in the industry? Not really, let’s be honest. But who actually benefits from the crime?

At first glance, you might think that HTTPS will only have a significant effect on large sites. Small sites are not always supported by an SEO agency or consultant and then there is the cost of a certificate. I would rather consider to create a new site in HTTPS and thus see the positive effects or not.

So the profit goes to the big sites. However, these same sites sometimes have a whole portion of their pages in HTTPS. You will tell me that these pages are not there for ranking, it is true and then they should be banned from indexing. So what’s the point?

User confidence

The power of war is shifting to the user experience, the mobility. A site in HTTPS will strengthen the trust of visitors, that’s what it’s all about. What’s more if we know that on Chrome, sites in HTTPS will be reported to the visitor. Let’s put ourselves in the shoes of a casual visitor. Two sites present themselves to him, one safe, the other not. Where do you think it’s going? What if that really was the best reason to switch a site to HTTPS?

At all other levels (SEO, URL, SMO, etc.) migrating to HTTPS would be like rebuilding a new site and starting almost from scratch. Tempting for those who like challenges, risky for an entrepreneur whose main activity is based on the Internet.

Finally, I would like to say that HTTPS will certainly play a role, but not the role we believe. I don’t really think this will have a real impact on positioning, otherwise all sites would have already migrated. And when everyone else is gone, the benefits are gone too, so we go back to normal SEO. The battle, which goes beyond data security, will mainly improve user trust and therefore better bounce cover, more visits, higher CTR, etc.

I’m not rocket science so if you have a different opinion feel free to comment. And you, what do you think of HTTPS for all sites?

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