SEO

Should all websites be migrated to HTTPS?

HTTPS

HTTPS is the new weapon of mass destruction used by Google to force SEOs to follow its guidelines. What interests does Google have in making us switch our websites to HTTPS?

Security aside, Google defends the idea that this protocol makes it possible to better regulate the net and to fight against spam. Google’s strong argument: HTTPS would improve the positioning of a site compared to another without HTTPS.

So Google would give us, knowingly, a ranking criterion, like that, for free. What about positioning once all the sites have migrated to HTTPS?

Google the friend of toddlers

Google has succeeded in throwing a stone into the already sticky pond of SEO, by clearly announcing that switching a site to HTTPS would have positive repercussions on the positioning of a site.

Beyond the fact that, for the moment, there is nothing to confirm such a hypothesis, Google intends, once again, to force through and impose this protocol. If we follow GG’s reasoning, SEO is bad, links are wrong, and ranking is bad… but HTTPS is good. Yes, but for whom?

Google redistributes the cards

Let’s go back: Google decides it’s time to provide answers that are more relevant, more secure, more, more, more…

By following this idea, which in itself is not bad, our colorful friend, said in his soul and awareness, that it would be good to migrate the entire web to HTTPS. The announcement of the performance improvement and the loading of pages have had a small effect.

All self-respecting SEO then asked the question: should you switch your site to HTTPS? Most SEOs have decided to wait and see what happens. Good for them, because migrating a site in production can quickly turn out to be a high-flying exercise and one can easily leave feathers there.

Can we blame Google for trying to secure the web a little better, since it is a critical player in the sector? Not really. But who benefits from the crime?

One might think, at first glance, that HTTPS will only have a significant effect on large sites. Small sites aren’t always backed by an SEO agency or consultant and then there’s the cost of a certificate. I would rather think of creating a new site in HTTPS and thus see the positive impacts.

So the profits will go to the big sites. However, these same sites sometimes have a whole section of their pages in HTTPS. You will tell me that these pages there, are not intended to rank, it is true and then they must be prohibited from indexing. So what’s the point?

User trust

 

The sinews of war move on the user experience, and mobility. A site in HTTPS will strengthen the confidence of visitors, this is ultimately the whole point. What’s more when we know that on Chrome, sites in HTTPS will be reported to the visitor. Let’s put ourselves in the shoes of a casual visitor. Two sites present themselves to him, one secure, the other not. Where do you think it will go? What if that was the best reason to switch a site to HTTPS?

At all other levels (SEO, URL, SMO, etc.), migrating to HTTPS would be like rebuilding a new site and starting almost from scratch. Tempting for those who like challenges is risky for an entrepreneur whose main activity is based on the internet.

To conclude, I would say that HTTPS will certainly have a role to play, but not the one we believe. I don’t think this will have a real impact on positioning, otherwise, all the sites would have already migrated. And then when everyone else is gone, the benefits will be gone so we’ll go back to normal SEO. The battle, beyond data security, will above all improve user confidence and therefore, as a result, a better bounce cover, more visits, a higher CTR, etc.

I’m not rocket science, so if you have a different opinion, feel free to comment. And you, what do you think of HTTPS for all sites?

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