Should blog comments be deleted?
Since everyone said theirs, I was still not going to stay alone in my corner. If you don’t know what I’m talking about, it’s because your SEO watch is on the mend and you’re going to have to get moving! Note that in this single sentence I have just argued on several current topics, one of which has nothing to do with SEO. ;D I’m obviously talking about the little bomb dropped by our national Rockstar SEO Laurent Bourrelly.
Are blog comments dead?
Laurent has decided to completely close his blog comments. OK, why not, after all, comments have not had the same importance for some time. Except for the ego, (it’s always nice to see some cracks coming to comment on your blog), the comments tend to be at best only banalities repeated here and there, and a must to pick up 1 or 2 backlinks for those who still need it.
The era of good BL in commentary, very powerful, is over. Since GG sounded the end of recess, nothing has gone right. So now it’s the poor man’s backlink, no optimized anchor, so in the end, we’re back to the classics.
Are comments dead? I think that Laurent is not “necessarily” wrong in his analysis and that someone like him who shouts it loud and clear, should change his mentalities a little. Obviously, closing the comments on your blog requires some thought.
The most important is of course the question of the day before. How to follow the replies to an article from Twitter, Tumblr or G+, etc… without making life impossible? The reactions on Twitter and others certainly reflect ideas and biases that cannot be written in a comment, which will be moderated. So on this side, it works in favor of sharing, and instantaneity and closes the door to the language of wood and the banalities that we can read sometimes.
The freedom of tone in question
This also raises another question: Could this freedom of tone turn against the author? Whatever may be said, we all have an opinion of ourselves, based or not, on our qualities, the perception of our work, and our propensity to withstand criticism. It will therefore be necessary to manage the influx of reactions, sometimes epidermal, but most often well-founded, but which may not correspond to our vision of things.
The dialogue can quickly become a witch hunt since we no longer control anything. Ok, I paint a somewhat gloomy picture. For Laurent, I doubt that we will question his skills. But for someone else, is it a good solution?
Personally, I comment very little on other people’s articles, so I have a few links from blog comments. I have nothing against this practice, let’s say that I prefer another form of dialogue and the link in the comments has never been a goal for me in my SEO approach. I would even rather tend to do very little and prefer the content, a matter of taste no doubt, and skills too perhaps.
Blog comments need to be reinvented
It is a pity, on the other hand, to completely close the door to comments, even if it means that you no longer have to manage them. It is also difficult I think, to ask others to make the effort to comment elsewhere or to write a post in return.
This last point, however (which does not seem to me to have been debated), encourages the creation of “quality” content, which means that in principle I am not against it. The people who comment are people who like to communicate and share, it’s part of a cleaner and more responsible SEO (yes, like coffee!). As I write in the title, blog comments must be reinvented and take into account all the changes that have been made in recent years, but do they really matter?
WARNING: Personal reflection subject to debate
This solution might be one of the best in a long time. Google wants naturalness and does not like comments, nor that we fiddle with them: What could be more natural then, than an article that responds to another. An exchange between several people, on different media: blogs, social networks, platforms, etc… at a time when these signals are becoming more and more important, the game is (probably) worth the candle. Just imagine the potential of the thing! Tell me if I digress!
SEO is changing, it is no longer what it was and will not be what it is today in 2 or 3 years. The changes are accelerating and the train is going too fast. Google will still be the number one engine in the world for many years to come.
Since it is he who dictates the rules of the game, as much without serving and turning them against him. The debate has begun.