Since everyone said theirs, I still wasn’t about to stay alone in my corner. If you don’t know what I’m talking about, it’s because your SEO watch is recovering and you need to get moving! Note that in this single sentence I just discussed several hot topics, one of which has nothing to do with SEO. ;D I’m talking, of course, about the little bombshell dropped by our National Rockstar SEO Laurent Bourrelly.
Laurent has decided to close his blog comments completely. Okay, why not, after all, comments haven’t had the same importance for a while. Ego aside (it’s always nice to see some cracks come over to comment on your blog), the comments are at best just banalities repeated here and there and a must to pick up a backlink or 2 for those who still need it.
The era of good BL in commentary, very powerful, is over. Since GG declared the end of hiatus, nothing has gone right. So now it’s the poor man’s backlink, not an optimized anchor, so in the end we’re back to the classics.
Are comments dead? I think Laurent is not “necessarily” wrong in his analysis and someone like him calling it loud and clear should change the mindset a bit. Obviously, closing the comments on your blog requires some thought.
The most important, of course, is the question from the day before. How do you follow the replies to an article from twitter, tumblr or G+, etc… without making life impossible? It is certain that the comments on Twitter and others reflect ideas and prejudices that cannot be written in a comment, which will be moderated. So on this side it works in favor of sharing, immediacy and closes the door to the language of wood and the banalities we can sometimes read.
The freedom of tone in question
This also raises another question: can this freedom of tone turn against the author? Whatever may be said, we all have opinions about ourselves, whether or not based on our qualities, the perception of our work and our tendency to resist criticism. It will therefore be necessary to control the influx of reactions, sometimes epidermal, but mostly grounded, but which may not correspond to our view of things.
The dialogue can quickly turn into a witch hunt, as we no longer have control over anything. Ok I paint a somewhat bleak picture. For Laurent, I doubt we’ll question his skills. But is it a good solution for someone else?
Personally, I don’t comment much on other people’s articles, so I have few links from blog comments. I have nothing against this practice, let’s just say I prefer a different form of dialogue and the link in the comments has never been a target for me in my SEO approach. In fact, I’d rather tend to do very little and prefer the content, a matter of taste no doubt and maybe skills too.
On the other hand, it’s a shame to completely close the door on comments, even if it means you don’t have to manage them anymore. It’s also hard, I think, to ask others to take the trouble to reply or write back elsewhere.
However, this last point (which I don’t think has been debated) encourages the creation of “quality” content, which means I’m not against it in principle. The people who comment are people who love to communicate and share, it’s part of a cleaner and more responsible SEO (yes, like coffee!). As I write in the title, blog comments need to be reinvented and take into account all the changes that have been made in recent years, but do they really matter?
WARNING: Personal reflection topic of discussion
This solution is perhaps one of the best in a long time. Google wants naturalness and doesn’t like comments or being tampered with: What could be more natural So, than one article responding to another. An exchange between different people, on different media: blogs, social networks, platforms, etc… at a time when these signals are becoming more and more important, the game is (probably) worth the candle. Imagine the potential of the thing! Tell me if I digress!
SEO is changing, it’s not what it used to be and won’t be what it is now in 2 or 3 years. The changes are accelerating and the train is moving too fast. Google will be the number one engine in the world for many years to come.
Because it is he who dictates the rules of the game, equally without serving and turning them against him. The debate has begun.
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